CCV Music
Put a bunch of similarly gifted people on one worship team and something quietly goes bad.
Jordan Howerton calls it poison: the jealousy and comparison that takes root when you start wondering why someone else got that campus, that song, that recording.
He also thinks celebration is the antidote, and his teams practice it out loud at every huddle.
In this conversation: why CCV Music sings the same songs at all 18 campuses but lets each leader arrange them for their own room, why he tells anyone stepping into a new church not to change a thing for the first six months to a year, and the reason jerking the wheel on culture rattles people even when the change is right.
Jordan is the senior director of worship and production at Christ’s Church of the Valley in Phoenix, where he has helped lead worship across 18 campuses for more than a decade.
If culture change starts with people showing up ready, Worship Online gives every player and vocalist their exact part to learn at home, so rehearsal is refining instead of reteaching. See how it works at https://worshiponline.com/
Mentioned in This Episode
About CCV Music
CCV Music is the worship collective of Christ’s Church of the Valley in Phoenix, Arizona. Born out of the local church, the collective is committed to putting prayers to melody in a way that is compelling, accessible, and helps people connect with Jesus wherever they are. Their music captures the sound and stories of what God is doing in their church community while creating songs designed to serve the wider Church.
At the heart of CCV Music is a desire to create music that extends far beyond their own stages. Along with releasing original worship music, they provide resources for worship leaders, musicians, and churches to help make their songs accessible to local teams. Their recent releases include the 2026 live project Nothing But Good, featuring songs such as “The Potter,” “City On A Hill (One Name),” “Fresh Revelations,” and “Nothing But Good (Hallelujah).”
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